A couple of weeks ago, Avon launched their Avon Men’s Club which honors and celebrates the modern gentleman. What is a modern gentleman, you ask? Someone who is not afraid to get outside of their comfort zone, and live in defiance of the traditional notions that society deems as a “Gentleman”. Someone who isn’t afraid to be their true selves and be in touch with their gentle, graceful and emotional sides. Avon is inspiring and empowering men to be their most authentic selves without compromising their masculinity!
It was a super fun event – I love that they chose “real people” to walk the runway – from Chefs to Photographers, to DJs, to Stylists, to Martial Artists, to Actors and Musicians to entrepreneurs! It was refreshing to see men from different industries walk the same runway, and support Avon’s quest to empower the modern gentleman. Guys, it’s definitely time to #GentlemanUp
Here are a few examples of the amazing Men’s Club items that Avon offers. They have different kinds of underwear – from plain to printed, cotton to stretch material, briefs to boxer briefs. They also have a lot of fragrances for men, as well as some stylish fashion accessories!
Men’s Club by Avon is available through Avon Representatives, or online via AvonShop.ph. Follow Avon Philippines on Facebook and Instagram to learn more about the #GentleManUp campaign. Don’t have an Avon Representative? Visit www.avon.ph or like and check out Avon Philippines on Facebook to find out how you can shop your favorite Avon products
Avon redefines what it means to be a gentleman
Daniel Matsunaga, Enchong Dee, and Tanner Mata lead a new generation of modern men
There was a time when strength and stoicism were seen as the ultimate male ideals. Society created the archetype of a strong, suave man who never loses his composure. But while there’s nothing wrong with that image of a dashing gent, it just doesn’t paint a full picture of what a modern gentleman is.
Times have changed, but the popular notion of what’s considered manly does not seem to have kept up. Men still face discomfort for showing tenderness, emotion, and other things outside the traditional mold of manliness.
“There’s more to men than just being strong, masculine, and suave,” says Tisha Rodriguez, Avon Philippines’ Head of Marketing. “Avon believes that men can also be graceful and emotional, and still be considered manly.”
As a company built to empower others, Avon is celebrating the many unsung facets of a modern gentleman with its latest campaign called Gentleman Up. The campaign is a call for all men to come forward and embrace the traits that society has set aside in favor of traditional gender connotations.
“We’re not trying to discount the popular idea of what a gentleman is. Instead, we’re expanding it to show a more inclusive picture of the modern gentleman,” adds Tisha Rodriguez.
New Avon endorsers—Tanner Mata and Enchong Dee—join brand ambassador Daniel Matsunaga to send Avon’s message of acceptance, inclusivity, and diversity. The three lead a group of modern gentlemen in the latest fashion show of Men’s Club by Avon, a line of intimate apparel for men. The brand’s message of diversity mirrors the diverse range of men’s undergarments, which range from basics and printed cotton briefs to underwear with innovative fabrics.
Watch Daniel, Tanner, and Enchong in their first teaser clip for Men’s Club by Avon:
True to Avon’s message of inclusivity, the all-male fashion show features for the first time ever a lineup dominated by non-models. The three headliners are launching the campaign with theater actor Ian Ignacio, chef Gerick Manalo, photographer Ari Simangan, singer Joshua Bulot, blogger Chuck Aquino, and nurse Clint Karklins
***Press release and photos from Avon Philippines/Mullenlowe MARC.***
For 130 years Avon has stood for women: providing innovative, quality beauty products which are primarily sold to women, through women. Millions of independent Representatives across the world sell iconic Avon brands such as Avon True Color and ANEW through their social networks, building their own beauty businesses on a full- or part-time basis. Avon supports women’s empowerment, entrepreneurship and well-being and has donated over $1billion to women’s causes through Avon and the Avon Foundation. Learn more about Avon and its products at www.avonworldwide.com.